Jeslene Chia

Jeslene Chia
pinkdot

pinkdot

Branding
pinkdot - pinkdot's newly proposed logo

pinkdot's newly proposed logo

pinkdotevent - pinkdot event's sub-branding proposed logo

pinkdot event's sub-branding proposed logo

pinkdot

- work in progress -

final year project
client: Pinkdot SG

Pinkdot earns the title of being the most recognised organisation that supports LGBT. Pinkdot may have that title but it's branding as a whole is still lacking. There are misconception and confusion of the brand and the event. Enhancing the brand experience is a solution to make pinkdot a better brand.